The Business Model Canvas is a practical planning tool that helps learners describe how a business will create, deliver and generate value.

The canvas guides learners through the key elements of a business model, including customer segments, value proposition, channels, customer relationships, key activities, key resources, key partners, revenue streams and cost structure.

Learners can use the tool to organise and test their business ideas, identify gaps in their proposed business model and make improvements before developing a more detailed business plan. It supports the practical activities of the New Venture Creation QCTO Skills Programme by enabling learners to apply business planning concepts to their own proposed venture.